Yisahk Abraham Content Marketing in Ethiopia: How Blogs, Videos, and Stories Drive Sales Content marketing is not a trend. It is a business method that turns attention into trust and trust into sales. In Ethiopia, where personal relationships and local culture shape buying decisions, cont...
Yisahk Abraham How Local Businesses in Addis Ababa Can Compete With International Brands Online: A Digital Roadmap for SMEs In the fast-changing digital world, small and medium-sized businesses in Addis Ababa are waking up to a new kind of competition. They are no longer just competing with other local stores on the same s...
Yisahk Abraham Social Media Marketing in Ethiopia: What Works and What Doesn’t in 2025 A Bold Reality for Ethiopian Businesses Social media no longer sits at the edge of marketing. In 2025 it decides whether customers notice your business at all. If your competitors are posting smarter,...
Yisahk Abraham Why SEO Matters for Ethiopian Businesses: Ranking Higher in Addis Ababa and Beyond The Problem Every Ethiopian Business Faces You have built a great product or service, invested in your shop or office, and maybe even created a website. Yet, customers are not finding you. When they s...
Yisahk Abraham How Much Does Digital Marketing Cost in Ethiopia? (Pricing Breakdown for 2025) In 2025, businesses worldwide are projected to spend over $740 billion on digital advertising and marketing. Ethiopia, while still in the early stages of full-scale digital adoption, is quickly catchi...
Yisahk Abraham The Ultimate Guide to Digital Marketing Services in Addis Ababa Running a business in Addis Ababa is both exciting and challenging. With the city growing rapidly and more people using the internet every day, digital marketing is no longer optional. Whether you own...
Yisahk Abraham 10 Digital Marketing Tips Local Businesses in Addis Ababa Can Implement Today Running a business in Addis Ababa today is very different from what it was ten years ago. Customers are no longer only walking through your door by chance. They are searching on Google, scrolling thro...
Yisahk Abraham How to Choose the Right Digital Marketing Agency in Addis Ababa In today’s business world, visibility is everything. Customers are searching online before they buy, and in Ethiopia this trend is growing rapidly. Whether you are running a café in Bole, a constructi...